As the nation continues to struggle with ongoing economic challenges, The Chicago School has forged an affiliation with a world-recognized consumer analytics firm that will provide Business Psychology students with unprecedented insight into consumer behavior and the use of emerging digital technologies to maintain high-quality customer communication.

The new partnership brings the Platt Retail Institute’s (PRI) research, data analysis, academic publishing, and consulting work to the Chicago Campus, where faculty and students will have the opportunity to participate in projects, publications, internships, and dissertation and thesis work with the institute. The affiliation is expected to particularly benefit students interested in consumer psychology, and give them hands-on experience with retail analytics.

“This new relationship greatly expands our ability to undertake the research necessary to understand the impact of emerging digital technologies on consumer behavior,” said Steven Keith Platt, PRI’s director and research fellow. Coursework will cover the areas of in-store marketing, consumer-interaction technology, and other business psychology topics.